Store 101 was a full-service apparel fulfillment center which doubled as a specialty boutique + gallery. Store 101 was located in the heart of Gainesville Florida’s downtown music scene. Once a historic shoe shop for over 60 years, Store 101 transformed the location into an electrifying concept store while preserving the history of the original building. The store offered Gainesville a eclectic mix of hand screen-printed apparel and goodies. The upstairs loft functioned as the design firm and monthly gallery – hosting various events which garnered national attention.
Viral Promo for Store 101’s Grand Opening.