Blackstone

Creative Direction & Campaign Design for Be Creative Studios Designed Booth and...

Darwin Brewing Company

Creative Direction & Brand Development ~ Beer Can Designs ~ Tap Handle...

Blue Rooster

Brand Development & Creative...

Darwins on 4th

Darwin Santa Maria is the founder of Selva Grill, a Sarasota restaurant that gave him a stage to present to the public authentic Peruvian specialties. His latest restaurant is Darwin’s on 4th – a Peruvian Street Food and Brewery concept that opened its doors January 2012. Darwin contracted me in association with Michael Muscarella to create his brand identity. The project included identity, collateral, exterior, interior design + signage, chef & bar apparel along with bar and dinning room menus. We created a digital mural highlighting indigenous elements of Peru which anchors the main dinning hall. The restaurant continues to receive rave reviews for its food and beer selections but more importantly its ambiance and design. Titled HOMELAND. The Chef and Owner Darwin wanted something beautiful for his newly remodeled dinning room, something that spoke about his youth and experiences growing up in and around Peru’s jungle. The result was a panoramic mural utilizing indigenous elements that evokes the beauty of Peru’s history and...

Indigenous

Chef Steve Phelps, formerly of Canvas Cafe and Bijou Cafe contracted me to create a unique branding concept for his restaurant Indigenous, leading up to their 2011 opening in the historic Towles-Court. Keeping with the restaurant’s theme of local, sustainable food, I asked the community of Sarasota to help create an “indigenous” logo — using elements from the wide variety of different marks visitors made at the tasting event, creating a Brand that’s truly native to Sarasota Florida. Using Indigenous concepts to develop the restaurants menu system, Signage & Web Design. Photos By: Kim Longstreet video by Stephen Mcfadden Indigenous Mark Making & Tasting Party At The...