Sarasota Magazine contracted me to reinvigorate their SEE Magazine Visitor’s Guide. The idea of the brand refresh was to both connect with a younger market and grab the attention of tourists barraged by information in hotels and airports. For the magazine I designed advertisments, a custom map and icons, and provided the artistic direction for the look of the publication. I was required to work within a number of stylistic and layout constraints and still produced a new product that wowed their entire team and continues to receive enthusiastic feedback. Photography by: Brian Braun Model: Veronica...
