Creative Direction & Campaign Design for Be Creative...
Darwin Santa Maria is the founder of Selva Grill, a Sarasota restaurant that gave him a stage to present to the public authentic Peruvian specialties. His latest restaurant is Darwin’s on 4th – a Peruvian Street Food and Brewery concept that opened its doors January 2012. Darwin contracted me in association with Michael Muscarella to create his brand identity. The project included identity, collateral, exterior, interior design + signage, chef & bar apparel along with bar and dinning room menus. We created a digital mural highlighting indigenous elements of Peru which anchors the main dinning hall. The restaurant continues to receive rave reviews for its food and beer selections but more importantly its ambiance and design. Titled HOMELAND. The Chef and Owner Darwin wanted something beautiful for his newly remodeled dinning room, something that spoke about his youth and experiences growing up in and around Peru’s jungle. The result was a panoramic mural utilizing indigenous elements that evokes the beauty of Peru’s history and...
The creator of Mongoose contracted me to create a logo and two posters for a technology conference in San Francisco. What is Mongoose? Mongoose is a MongoDB object modeling tool designed to work in an asynchronous environment. Mongoose provides a straight-forward, schema-based solution to modeling your application data and includes built-in type casting, validation, query building, business logic hooks and more, out of the...
